Chamber Invites Residents To Taste Variety
Competition Brews Quality Coffee: Resident Expert
The sumptuous aroma of fresh hot coffee intermingles with the familiar sounds of grinding, tamping, and rinsing as a barista busily works. Your senses are already percolating, and you genuinely grin when you’re presented with a perfect latte, complete with delicate pumpkin crema floating atop. Satisfied, you sip and savour the taste of starting your day off right.
Latte art presents a fun way to consume creativity, but is also one way to measure the care put into customer experience. To pay tribute to the region’s coffee industry, the Trail & District Chamber of Commerce has brought back the Disloyalty Card: a #thinklocalfirst initiative that encourages people to enjoy the region’s brews at various establishments.
“I’m a person that loves variety; by trying multiple places you get a feel of what you like and the way that you like it prepared,” says Management Consultant Chris Legler.
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